Joelle Banton

Work

Scroll down to explore some key projects I’ve worked on across various companies and freelance roles.

Social Media Strategy and Content at Eseye

At Eseye, I played a key role in shaping and executing the monthly social media plan for LinkedIn. My responsibilities ranged from planning to hands-on content production, ensuring consistent brand messaging and engagement.

  • Authored and scheduled all LinkedIn posts, maintaining a consistent tone and adapting messaging for various campaign themes.
  • Created a wide range of original static and video content, optimizing visual appeal and engagement for LinkedIn’s professional audience.
  • Occasionally crafted detailed content briefs for external graphic designers, ensuring creative assets met brand guidelines and campaign requirements.

Website Redesign and Development at Engineering Council

I led the website redesign project, working closely with senior stakeholders and external agencies to create a clear vision and actionable plan. My role involved designing mock-ups, gathering requirements, coordinating teams, and ensuring the new website was user-friendly and aligned with organizational goals.

  • Created and presented detailed mock-ups to senior stakeholders for feedback.
  • Collected and refined project requirements to guide development.
  • Negotiated and collaborated with external agencies on project planning.
  • Coordinated with internal teams to consolidate and organize website content.

Email Marketing Campaigns at Gemondo

At Gemondo, I developed and executed targeted email marketing campaigns that significantly enhanced customer engagement and retention. My responsibilities included crafting personalized emails, setting up automated nurture sequences, and analyzing campaign performance to optimize results.

  • Designed segmented email campaigns tailored to different customer groups to improve relevance.
  • Monitored key metrics such as open rates, click-through rates, and conversions to fine-tune campaigns.
  • Implemented automation workflows to nurture potential buyers and boost conversion rates.
  • Created and designed all email creatives ensuring brand consistency and visual appeal.